Services:Interior Design / Furniture/Joinery Design / Space Planning / Project Management
Size:approx. 12,000 sqft
Date:2011 - ongoing
CHI Building 2, Rathbone Street
Due to CHIandPartners continued growth it was agreed that a new building would be found to flexibly accommodate newly acquired associated agencies. Our initial fit-out sought to provide a flexible and elegant framework that was highly serviced and could accommodate a variety of types and sizes of organisations. On the basis of this initial work the M/Six agency invited Studio Buschow to develop a 3D branding catalogue that could be used as a template for their expansion into partnership offices in the US and Asia.
More recently, as with the increased atomisation of society, the agencies within this building also wish to increase their individuality and turn down the dial on the CHI identity. This has involved us in several individual 3D branding exercises which are on-going. These include solutions for a Talk Talk brand/client space, All Together Now – a content and design agency, and Beyond the Story – an immersive 3D storytelling group. Finally we are now in the process of delivering a complete revolution for M/Six themselves that will see the spaces better connected, opened up and redefined to breakdown barriers between partners, clients, and ultimately the man on the street.